Investor Brief · Back ZULU

Own the Future
of Life & Style

A unified content + commerce platform building the real-time supply and taste graph of India.

$250K+
Raised
₹90L+
GMV
3,500+
Customers
8K+
App Downloads
24K+
Instagram Followers
150+
Brands & Outlets

Built with extreme capital efficiency

What We've Built
A Real Omnichannel Engine

Not a prototype. A live, operating system — from AI catalog to real-time commerce to physical experience.

System Layer
A Real Omnichannel Engine
  • → AI-powered catalog + content system
  • → Real-time discovery + commerce
  • → Outlet OS (tablet + mobile control)
  • → Creator + brand + consumer unified layer
Experience Centre
Zulu Showroom Model
Size2,000 sq ft
SKUs2,000+
Capex₹20 Lakhs
TechQR · NFC · Kiosk
OpsVoice-controlled tablet
"Showroom + dark store + creator studio — in one."
Live Market · Proof
Focused micro-market.
Real results.

Gurgaon Golf Course Extension — 10 sq km, fully activated. The template for 500 zones.

10 km²
Coverage Area
Golf Course Extension — one hyper-local zone
5+20
Markets + Apartments
Both offline market clusters and residential high-rises
80
Outlets Active
Live on platform, digitized, transacting
50
Brands Onboarded
Fashion, food, lifestyle — real local brands
5,000+
Products Live
SKUs digitized, searchable, purchasable
400+
Videos Published
Content driving discovery and repeat purchase
"100-minute delivery. Everything local. Everything real-time."
Golf Course Extension · Gurugram
Unit Economics
One Zone.
The Math Works.

Per zone economics at base scale. Breakeven before growth kicks in.

Zone Inputs
Outlets per zone200
Products live5,000+
Videos active500
Zone Output
Orders / day40
Avg order value₹2,500
GMV / month₹30L
15% take rate → ₹4.5L revenue / month per zone
Breakeven at base scale · Upside unlocked via growth
No inventory ownership No delivery fleet Asset-light operations Zero COGS risk
Gurgaon Capture Plan
₹4 Cr PA
to own all of Gurgaon.

4 zones. ₹1 Cr per zone. Each zone is fully self-contained — setup, marketing, and ops in one clean number. We run the entire company in ₹4 Cr per year.

Zone 1
₹1 Cr
Golf Course Ext.
Live
Zone 2
₹1 Cr
Sector 14–29
Next
Zone 3
₹1 Cr
DLF Phase 1–4
Q3
Zone 4
₹1 Cr
Sohna Road
Q4
Per Zone Spend Breakdown
Setup (showroom + tech)₹20 Lakhs
Marketing & acquisition₹30 Lakhs
Ops burn₹50 Lakhs
Total per zone ₹1 Cr
Full Gurgaon
Zones4
Cost per zone₹1 Cr
Total annual burn₹4 Cr PA
Zones at breakevenBase scale
"We run the entire company in ₹4 Cr per year."
Gurgaon · 4 Zones · Full OS · One clean number
Scaling Plan
Micro-market
by micro-market.

One zone proven. Now replicate with the same playbook — faster each time.

Gurgaon
4
Zones · Now
NCR
20
Zones · 6mo
North India
100
Zones · 18mo
India
500
Zones · 36mo
500 Zones · India Scale
Monthly GMV₹1,500 Cr
Revenue (15%)₹225 Cr
Outlets1,00,000+
Network Effects
Data moatTaste graph
Supply moatReal-time
GTM cost↓ with scale
Team & Cost Structure
Lean by design.
₹4 Cr runs everything.

28 people. Maximum output. Every rupee allocated to building network effects and owning Gurgaon.

Function Annual Cost
Tech & Content (8 people)₹1 Cr
Supply & Catalog (20 people)₹1 Cr
Ops & Overheads₹1 Cr
Innovation & Pilots₹1 Cr
Total · Gurgaon Capture₹4 Cr
"Lean team. Maximum output."
28 people to own an entire city's lifestyle OS
The Big Bet
$1M to build the
ChatGPT of Shopping.

$1M builds North India's most valuable lifestyle data layer. $2.5M gives us all of NCR.

🗺
Supply Graph
Real-time
What exists, where, right now
🧠
Taste Graph
Real-time
What people want, now, near them
⚡
AI Discovery
Zero friction
Close the loop in one tap
$1M
Builds North India's most valuable lifestyle data layer
$2.5M
Captures NCR entirely — 20 zones, full supply + taste graph
Zero Direct Competitors
No one builds content + commerce + local + AI together
Capital Efficiency
We maximize
every dollar.
What $250K Built
$250K → ₹90L GMV

Full product suite + Showroom + App + 150 brands + 3,500 customers

Full product built Showroom live App shipped 150+ brands
The Team
Built by operators
who understand Indian retail deeply.
AB
Adarsh Bhatia
IIT Roorkee · FMS Delhi
Ex BCG · Fashinza — supply chain & consumer strategy across fashion & commerce
Supply Chain Consumer Fashion
AS
Anubhav Sadha
NIT
Deep expertise in retail and offline commerce — understands the physical supply side
Retail Offline Ops
KK
Kanika Kathpalia
NITK
Ex Nearby, Oracle, Bank of America, OneAssist — consumer tech at scale
Consumer Tech Fintech Scale
"Operators first. Builders always."
IIT · NIT · BCG · Oracle · BoA — combined pedigree behind every decision
ZULU ZULU

We don't build e-commerce.
We don't build content.

We build the system that connects both.

Experience → Imagine →
📣
Ready to back ZULU?
Pre-Seed round open · Minimum ticket ₹25L
Back Us →
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Our Pitch to Brands, Outlets & Creators
Join the ZULU ecosystem as a partner
Join Us →
📍
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Experience ZULU in person · Gurgaon
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